Gadilov TechRUMessage
Internal systems, CRMs and integrations

NS Marketing OS

Designed and built an internal Marketing OS connecting strategy, content production, and performance data into one measurable pipeline—from message and audience to each placement, sale, and ROI.

Engagement
Founder system
Role
Product Design · Full stack · Business Operations
NS Marketing OS
NS Marketing OS — screen 2
NS Marketing OS — screen 3

What I built

  • Strategy: monthly master plans, campaigns, budgets, sales and CAC targets, messages, audiences, and channels.
  • Content pipeline: idea → script → creator → task → published creative, with entities linked automatically.
  • Blogger and UGC creator database covering platform, audience, price, formats, rights, and actual CAC/ROAS.
  • The performance layer connects production cost and ad spend with reach, clicks, leads, sales, and revenue, calculating CPM, CTR, CPL, CAC, ROAS, MER, and ROI.
  • AI layer with a daily digest, contextual insights for campaigns, creatives, and creators, plus chat over aggregated business metrics.

Outcome

A functional full-stack system with PostgreSQL, roles, and VPS deployment. The analysis found equal return from two videos despite a 16× difference in production cost.

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