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Internal systems, CRMs and integrations

PowerTech LeadGen CRM

Built a production B2B outreach CRM for PowerTech, combining the company database, prioritization, personalized messaging, human review, email/WhatsApp delivery, and reply handling in one operator workflow.

Engagement
Client lead-generation system
Role
Full stack · Automation · Sales Operations

What I built

  • A normalized database of 6,200+ contacts with segments, tiers, scores, stages, and company profiles.
  • Personalized email and WhatsApp drafts support editing and explicit human approval before delivery.
  • Unified history covering sent messages, inbound replies, pending drafts, and operator actions.
  • Dispatch preview, bulk approval, follow-ups, next actions, delivery status, bounce handling, and alternative-contact research.
  • Real-time email through IMAP IDLE and a resilient WhatsApp layer with persistent sessions, watchdog monitoring, and self-recovery.

Outcome

The CRM runs in production as a dedicated service; email, WhatsApp, and the operator workspace form one documented operational system.

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